Supporting research, development and innovation in technology-led creative content, experiences, and stories

European Regional Development Fund Northern Powerhouse

XR Stories provides access to expertise, infrastructure and facilities to help researchers, companies and creatives working in extended reality (XR) and next generation convergent media technologies unleash their full potential.

From a state-of-the-art technology lab in the heart of York, XR Stories helps to advance research activities, accelerate student outputs, and propel innovation and growth in the creative and digital sectors, for our region and extending to the whole of the UK

Our team facilitates mutually beneficial partnerships between the University of York and the creative industries, pioneering new experiences, new ways of working, and new opportunities.  

Building on our legacy as a highly successful AHRC creative industry cluster partnership, XR Stories also leads XR Network+, a project to establish the UK’s digital economy research agenda for content creation and consumption in virtual production and related technologies.